LifeWise BIOTIC Skin Adult Dog Food

Hi Paul, We followed up your concerns about the product colour with the manufacturer and they have provided the following explanation about colour variations in their food:

In regard to the colour difference with the food, this is due to it reverting back closer to the original colour, as we now have a full resumption in the supply of fish. Thanks to Covid and its aftermath, there was a serious shortage of the original Tuna supplies (a mix of Yellow Fin and Albacore) and we had to supplement with an alternative Tuna species (Mackerel) which has a much lighter coloured flesh. Though this is inconsequential and will not affect the efficacy or efficiency of the formulation, as our diets are scientifically designed around the correct ratios of the amino acids, in proportion to the energy density of the food. LifeWise only uses fresh ingredients and will not use any colourings in the formulations.

To alleviate any concerns that owners may have with the natural colour variation, we have retention samples and have subsequently had this batch independently tested again, with the laboratory tests on the food being perfect with the exception the protein level is slightly higher than normal, meaning a higher density product, but still well within the range of normal manufacturing variation, confirming that the food is of the standards that owners expect from LifeWise, for their beloved pets.

With this in mind, please ensure that you recommend they are following the feeding guide with this formulation and that the daily ration for their canine family member, is not over the recommended amount. This may simply happen due to cups being used, rather than weighing the food as the newer biscuit is also smaller and slimmer, meaning that more grams will fit into a cup.

Customers will notice in the next batch coming through, that it is again lighter, as production has increased, we have utilised more Mackerel again in this formulation.